Concordia University Wisconsin/Ann Arbor
  • 08-Jun-2018 to 15-Jul-2018 (CST)
  • Mequon, WI, USA
  • Salary
  • Full Time

Concordia University seeks applications for the full-time, exempt position of Digital Advertising Lead. This position is for a strategically minded, digitally savvy individual who knows how to deliver on both volume and quality of leads. This person will have the critical responsibility of leading our paid search and social efforts. Serving Concordia University Wisconsin, Concordia University Ann Arbor, as well as our regional centers and online presences, this role is housed in the Office of Strategy and University Affairs in the Marketing Department. This position is housed in Mequon, WI and reports directly the Director of Online Experience


  • Manage all paid search and social campaigns
  • Write copy for all search engine marketing campaigns
  • Assist in the management of programmatic and display advertising
  • Assist in the management of paid content syndication and influencer marketing
  • Work collaboratively with marketing strategists to understand priorities, maintain accuracy, and achieve lead generation goals
  • Utilize Google Analytics, Hubspot, and platform analytics to optimize campaigns
  • Provide reporting updates to the Marketing Department
  • Work closely with colleagues in the Online Experience team to optimize landing pages for our campaigns
  • Stay informed of changes, best practices, and innovations in digital advertising industry
  • Other duties as assigned


  • Expert level ability in managing search engine marketing campaigns on Google and Bing platforms.
  • Strong experience and track record of success with paid social including Facebook, Twitter, Instagram, YouTube, and LinkedIn advertisements.
  • Experience with a/b testing
  • Strong problem solving and analytical skills
  • Ability to synthesize information from multiple data sources in order to optimize campaigns
  • Certification in Google AdWords strongly preferred
  • Exceptional organizational and interpersonal skills
  • Ability to occasionally travel and work on weekends
  • Passion for Concordia's mission

Education and Experience

An Associate's Degree (Bachelor's is preferred), and 2 years of experience managing search engine marketing. Agency experience preferred.

Compensation and Benefits

This is a full-time, exempt position.  Starting range is dependent upon individual qualifications and experience. Concordia health, disability and retirement plan enrollment is available to full-time employees and their eligible dependents. Tuition benefits are also available for employees and their qualified dependents.

Physical Demands/Equipment 

The physical demands described herein are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel objects, tools, or controls. The employee frequently is required to sit, reach with hands and arms, and talk or hear. The employee is occasionally required to stand; walk; climb or balance; and stoop, kneel, crouch, or crawl. The employee must regularly lift and/or move up to 40 pounds, and occasionally lift and/or move 50 pounds. Specific vision abilities required by this position include close vision, distance vision, color vision, peripheral vision, and depth perception. The noise level in the work environment is usually moderate.

The above statements are intended to describe the general nature and level of the position. It is not intended to be all-inclusive. Administration reserves the right to adjust the duties and responsibilities.

Equal Opportunity Employer

It is the policy of CU to provide equal opportunity to all employees and applicants for employment in accordance with all applicable federal, state, and local laws.

The University will not discriminate against or harass any employee or applicant for employment because of race, color, sex, pregnancy, national origin (including ancestry), citizenship status, physical or mental disability, age, marital status, gender, veteran or military status, predisposing genetic characteristics, domestic violence victim status, or any other characteristic protected by federal, state or local laws. 

However, CU is an institution of the LCMS and, to the extent allowed by law, CU reserves the right to give preference in employment based on religion.  In addition, preference in holding certain employment positions is given to ordained or rostered ministers of the LCMS.  Based on a religious tenet, CU recognizes only male, LCMS ordained Ministers of the Gospel, but recognizes both male and female LCMS Rostered Ministers of the Gospel.

The Human Resources Department has been appointed to manage the equal employment opportunity program, including all equal employment opportunity activities, as required by federal, state and local agencies.  If any employee or applicant for employment believes this policy has been violated, he/she must contact the Director of Human Resources.

Concordia University is a HLC accredited, co-educational, liberal arts school offering more than 70 undergraduate majors, over 40 master's degree programs, and 4 doctoral programs. There are also a variety of accelerated evening and e-learning programs.

Concordia is a Lutheran higher education community committed to helping students develop in mind, body and spirit for service to Christ in the Church and in the world.

Concordia University Wisconsin/Ann Arbor
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Concordia Univ Wisconsin Concordia University Ann Arbor